Owners of small commercial buildings, as noted in the program of the Building Energy NYC conference on Oct 16, 2014, “have been among the most skeptical and difficult to bring to the energy efficiency table…Is there a tipping point in terms of incentives at which customers accept?” This issue is addressed during the Small Commercial Retrofits session in a talk by Willdan Program Manager Rachel Seraspe: "The Effects of Varying Incentive Levels on Energy Efficiency Program Participation in Small Businesses", which discusses different acceptance rates and overcoming barriers to participation.

The #BENYC14 conference is organized by Northeast Sustainable Energy Association and co-sponsored by Con Edison and NYSERDA, among others.