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Energy audit aboard Queen Mary, Long Beach, CA

Marketing and Outreach

At Willdan, we believe that the most crucial piece of the energy puzzle – and the one most often ignored – is meaningful market engagement. Our marketing and outreach teams accelerate energy program awareness and participation by creating tailored messaging and developing strong working relationships with key stakeholders and decision-makers.

Our scalable approach strategically combines technical proficiency with customer engagement techniques to identify real opportunities for energy improvements that transform markets and deliver measureable results.

  • Target outreach to key customers and markets
  • Deploy door-to-door sales team
  • Develop marketing collateral and messaging
  • Plan events
  • Research markets and analyze communications
  • Facilitate project and eligibility screening
  • Implement Customer Relationship Management (CRM) platform

Contact: Paul Whitelaw, (626) 256-0526

Sample Marketing & Outreach Projects

Willdan has managed marketing and outreach on behalf of dozens of successful energy efficiency programs across the country, including:

  • CenterPoint Energy – Multiple energy efficiency programs
  • Commonwealth Energy – Multiple energy efficiency programs
  • Con Edison – Small Business Direct Install Program
  • New York City Energy Efficiency Corporation (NYCEEC) – Project Implementor
  • New York State Energy Research and Development Authority (NYSERDA) – Multiple energy efficiency programs
  • Puget Sound Energy (PSE) – Small Business Direct Install Program
  • San Diego Gas & Electric (SDG&E) – Multiple Energy Efficiency Programs

Representative Project: Puget Sound Energy (PSE), Small Business Direct Install (SBDI) Program

As the prime contractor for the highly -successful PSE SBDI Program, Willdan engages PSE’s hard-to-reach and underserved business customers and helps customers implement approved energy conservation measures. Through a combination of marketing blitzes, stakeholder education and door-to-door sales, our team has exceeded contract goals and achieved 22.8 million kWh and 30,000 therm gas savings for 3,500 small business customers. As a result of our superior performance, Willdan was awarded the follow-on contract for the 2014-2015 program to deliver 16 million kWh at a program cost of $4.8 million—twice the size of the original program.